Home Business New owners of Daybreak and L&M Marine have big plans for growth

New owners of Daybreak and L&M Marine have big plans for growth

When One In A Row Ventures bought Daybreak Marina, their mission was to honor and to continue the legacy of service the Adams family brought to Northwest Florida while adding value to the marina. Their purchase of L&M Marine in Stapleton, Ala., is a key part of that strategy. In Pensacola, the new full-service marina and boat dealership will be called Daybreak Marine.


“Daybreak Marina was family owned and operated on the Gulf Coast for more than 33 years, and we really wanted to continue that legacy of service to the area,” said partner Jason Crawford. “We’re helping write the next chapter for Daybreak, L&M Marine, and their customers — and that’s exciting. Our goal is simple — become the preeminent full-service, locally owned boat dealership and marina on the Gulf Coast.”

Crawford and his partners’ plans for Daybreak Marine and L&M Marine include building a full-service boat dealership in Pensacola and elevating the customer experience at L&M in Stapleton, a regional leader in aluminum, pontoon and bay boat sales. That begins with hiring the right people to shepherd the company into the future.

“We are excited to welcome Shad Klahorst to Daybreak Marine and L&M Marine as general manager of sales and service and operational partner,” said Jason Crawford, president. “Shad’s commitment to our community and leadership in growing companies and building great teams will prove vital as we enhance customer service at L&M Marine in Stapleton and create a full-service dealership at Daybreak Marine. And giving back to the communities we serve will become more important than ever.”

Klahorst is no stranger to the boating industry, leading sales, customer service, operations and management locally with 20 years at Marine Max and another 7 at Legendary Marine.

“The vision of the ownership team and how they want to grow the marina and L&M really appealed to me,” said Klahorst. “The owners are all local — and they have a vested interest in doing this right. We have the same beliefs and culture — and our visions align. We have the opportunity to set up these special companies for success well into the future.”

As the marina side of the business adds a full-fledged boat dealership, marina general manager and partner Jake Adams reflects on the excitement of the marina’s next evolution. His father started Daybreak Marina in 1989.

“It’s exciting to join forces with someone I’ve done business with for 20 years,” said Adams. “Shad’s experience with sales and service and our experience with the marina will help take us to the next level. Our passion for boating and boaters will create even stronger companies.”

To help on the sales side of the business, Crawford tapped experienced sales leader Spencer Little to be general sales manager. Little has a long history of boating sales and finance leadership in Daphne, Ala. and Texas and sees the opportunity to grow the L&M Marine in Stapleton and Pensacola.

“This opportunity really excited me and my family,” said Little. “The beautiful Gulf Coast, a strong ownership group, a family culture and a great opportunity for growth. I look forward to strengthening L&M’s legacy of aluminum, pontoon and bay boats for local customers while adding robust saltwater brands at Daybreak Marine — together these locations and brands are a game changer.”

Improvements since new ownership

  • Secured new premium boat brands: Cobia, Pathfinder, Parker, EdgeWater
  • Upgraded operating systems: LightSpeed, HubSpot
  • Reduced expenses
  • Focus on culture and contribution
  • Launched 2nd Dealership Location: Start-up investment in facilities & leadership completed
  • Added security with automated gate systems at the marina
  • Made infrastructure improvements to marina
  • Added 15% more slips
  • Investments in equipment, facilities and people

About Daybreak Marine

Daybreak Marine is the “Local’s Marina” in the Pensacola market providing more than 35 years of experiences to customers. Known for its great service and excellent location on Bayou Chico, Daybreak continues to provide Pensacola with memorable fishing and boating experiences. Visit us at DaybreakMarina.com or on Facebook or Instagram.

 About L&M Marine

L&M Marine is one of the largest volume boat dealerships on the Gulf Coast with more than 20 years of service to the boating community. Known for its large inventory of aluminum, pontoon and bay boats delivered at great prices, L&M continues to expand and serve customers from Mississippi, Alabama, and Florida. Visit SouthernFishingBoats.com or follow us on Facebook and Instagram.