Home Business Gulf Coast hotel begins $32 million transformation

Gulf Coast hotel begins $32 million transformation


One of the Gulf Coast’s most historic hotel properties is undergoing a $32 million renovation and rebranding.


Opened in 1847, the Grand Hotel Marriott Resort, Golf Club & Spa in Pt. Clear, Alabama, will be transformed in the next 16 months during a major renovation.

By spring of 2018, every room at the Grand Hotel will have a new look, and the hotel will become part of Marriott’s Autograph Collection, a group of only 100 independent-style properties worldwide. The Grand will be the second hotel in Alabama to join the Autograph Collection.

A conceptual rendering depicts how the new rooms will look at the resort. (Special to The Pulse)

“From redesigning meeting space and guest rooms to enhancing the resort’s legendary service and culinary options, this historic legend will take Southern hospitality to a higher level,” said Tony Davis, CEO of the Robert Trent Jones Golf Trail Resort Collection.

The new look of the historic resort is being designed by Alabama-based Goodwyn, Mills and Cawood architects. Renovations will take place in phases to minimize disruption to hotel guests, according to company officials.

A conceptual rendering depicts how the new rooms will look at the resort. (Special to The Pulse)

Guest Rooms and Meeting Space

Total number of guest rooms at the Grand Hotel: 405
Number of unique guest room designs – 3. This does not include suites.
Design One: 225 rooms in South Bay/North Bay/Marina House
Design Two: 126 rooms in the Spa Building
Design Three: 54 rooms in the Grand’s Main Historic Building
Meeting facilities: The Grand has 37,000 square feet of meeting space. All of this space will be renovated during 2017.

General Transformation Schedule

Phase 1 – South Bay, North Bay, Marina House construction planned for completion Spring 2017
Phase 2 – Conference Center – Complete in phases by the end of 2017


The Grand Hotel opened a new golf practice facility in 2016. The Grand Golf Experience features three acres of tee surface, 22,000 sq. ft. of USGA greens surfaces, today’s most advanced teaching technology, club fitting services, a two-acre short game area and a 1,500 square foot range house. The Experience is a destination for the avid golfer as well as families looking to enjoy the great game of golf. Individual and group lessons are available from the Lakewood Club professionals. Renovations to the Lakewood Club’s Azalea and Dogwood courses are planned in the future.


The Grand currently has multiple restaurants both in the resort and at the Lakewood Club. These offerings are being reviewed in preparation for the next chapter of the Grand’s exceptional culinary history.


The rooms in the Spa Building will be renovated with a design inspired by the spa experience. While services and protocols will transform as the Grand becomes an Autograph Hotel, the Spa at the Grand will maintain its current design and world-class offerings.