Our favorite part of the new year, the Pinterest Predictions! Well one of our favorite things anyways! 482 million people use Pinterest to plan what’s next in their lives; their next home, their next meal, their next trip. That gives Pinterest unique insight into the future—what’s going to be really big, really soon. Each year the website analyzes billions of searches on its website and uses machine-learning-backed predictive methodology to identify patterns and predict the trends in its annual report. It’s your guide to what people will shop, try and buy next. “Over the past four years, 80% of our predicted trends came true,” the image-sharing and social media site said.
Let’s see what 2025 has in store!
Beauty Trends
Aura Beauty
2025 will be the year of the makeup mood ring. Gen Z and Boomers are driving this high hue look that’s all about honing in on a color aesthetic and flaunting it from chin to cheek. Find your aura, wear it with confidence and consider yourself dipped in vibes all day long.
Sea Witchery
POV: You’re in your sea witch era.
And it’s so much more than seashells and starfish. In 2025, Gen Z and Millennials will dive head first into sultry siren makeup, wet wavy hair and moody mermaid manicures from sun up ’til moonlight.
Celebrations Trends
Rococo Revival
2025 prediction: All frills, no chill.
This year, weddings, parties and aesthetics will draw inspiration from the Rococo era—a Late Baroque period that was both opulent and ultra-feminine. Gen Z and Boomers are driving this trend toward classic corset gowns, luxe accessories and ornate tablescapes.
Surreal Soirees
Curvy candlesticks, fantastical flowers and gravity-defying centerpieces. In 2025, people will infuse their tablescapes and decor with modern surrealism. Gen X and Boomers are driving this out-of-this-world party trend.
Cross Category
Cherry Coded
Tasting notes: Dark, sweet and such a vibe. Gen Z and Millennials will infuse cherries into their makeup, menus and mood boards this year. One thing’s for sure-tart will have your heart in 2025.
Castlecore
Medieval is having a major moment. In 2025, Gen Z and Millennials will take home decor inspiration from ancient castles, while fashion and accessories will be gothic inspired. It’s a comeback of the highest order.
Dolled Up
In 2025, people will turn their entire lives into a tiny, mighty dollhouse.
Pinterest users will go all-in on babydoll makeup, cute room ideas and necklace charms in the most whimsical colors.
Goddess Complex
Mood: You know your worth in gold. In 2025, Boomers and Gen X will go all in on their feminine power and embrace their divine drip like never before. Everything will be a muse moment, from gold facials and goddess braids to sublime nail designs.
Mix & Maximalist
2025 decor: More is more. This year, Gen X and Boomers will mix and match brilliantly bold patterns, eclectic prints and delightful textures in all colors of the rainbow. Oh, and layering—lots of it!
Terra Futura
Meet the rebels with a cause. In 2025, Boomers and Gen X will revolutionize sustainable living with recyclable fashion, self-sufficient gardens and community spaces. The best part? This eco-living aesthetic will bring some seriously cool sci-fi vibes.
Entertainment
Player One
Trending in 2025: Your avatar aesthetic. This year, Gen Z and Gen X will customize their digital personas, designing their avatar’s hair, outfits and even accessories.
Head to your keyboards—it’s time to level up.
Fashion
Seeing Double
Besties don’t copy-they match. This year, coordinated fits will be the topic du jour in the group chat. From collaborating on festival fits to aligning on date night looks, Gen Z and Boomers will be all about staying in sync (in a chic way).
Moto Boho
So long, hippie aesthetic. Moto Boho has entered the chat. In 2025, Gen Z and Boomers will take to the streets with chunky leather handbags, flowy skirts, moto boots and just enough fringe. It’s not just a look—it’s a lifestyle.
Fisherman Aesthetic
Meet the effortlessly cool town fisherman. In 2025, Gen Z and Gen X will embrace a laid back maritime attitude and bring a sea la vie take to everything-even if the ocean is nowhere in sight.
Get ready for cable knit sweaters, sardine tattoos and stripes. on. everything.
Food and Beverage
Chaos Cakes
Pristine icing and perfect piping? So yesterday. In 2025, Boomers and Gen X go all in on silly cakes, funny cakes and rat cakes (yes, that’s a thing). These sweet treats are unafraid to be brutally themselves. And the wackier, the better!
Rebel Floats
Ahhh, the sweet sweet taste of nostalgia-now with a fearless twist. In 2025, Gen Z and Millennials will give old school soda pop a radical makeover. So scoot on up to the soda fountain for a float that’s anything but traditional — and top it off with a cherry, if you dare.
Pickle Fix
Tell your foodie friends: This year will be absolutely dill-icious. From sweet treats to tangy cocktails, the oh-so-humble pickle is about to be in absolutely everything. Gen X and Millennials will go all in on pickle cakes, pickle de gallo, pickle fries-and even pickle margaritas.
Home
Primary Play
Adulting? Overrated. In 2025, everyone will let their inner child shine. Gen Z and Gen X will hand paint funky murals onto furniture, jazz up that trim and turn grownup spaces into playful little havens. Your space is officially your canvas.
Parenting
Nesting Parties
Meet the nesting party: the baby shower as it should have always been. It’s not about the gifts (although those are welcome!). It’s about helping new parents prep for the postpartum period and set up their home for baby’s arrival. Gen Z and Millennials are driving this supportive parenting trend.
Travel
Peak Travel
Cities have totally peaked. In 2025, mountain ranges will become the go-to travel destination as Gen Z and Gen X seek out treetop views and that fresh mountain air. Gear up for your next elevacation.
Catch up on all the fun, quirky new trends and the statistics to back them up on the Pinterest report here. Which one are you most looking forward to or maybe not-so-looking forward to?
