D1 Training, a leading fitness concept utilizing the five core tenets of athletic-based training, will be opening a new location in Gulf Breeze at 3335 Gulf Breeze Parkway on September 2. The group fitness facility employs a sports-science backed training regimen led by certified trainers to help people of all ages achieve their sport and fitness goals.
Mike Roose will join a roster of impressive existing franchisees and owners, some of which include professional athletes such as Super Bowl MVP Von Miller, Tim Tebow and Michael Oher. His journey to D1 began during his college years, where he excelled in baseball. Following his collegiate career and the events of 9/11, Roose made a pivotal decision to serve his country, embarking on four combat tours in Iraq and Afghanistan.
After his honorable service, Roose returned to the U.S. to further his education at Florida State University. Upon graduation, he embarked on a journey back to baseball, starting with an unpaid internship. This marked the beginning of Roose’s coaching odyssey, which began with stints at Rhode Island and Georgia State. Eventually, he transitioned to the minor leagues, where he contributed significantly to strength and conditioning programs and player development.
Notably, during his tenure with the Boston Red Sox Minor League affiliate, Roose played a key role in the development of MLB stars like Mookie Betts and Xander Bogaerts. His contributions culminated in a well-deserved World Series Ring in 2013. Recognized for his exceptional skills, Roose was promoted to the Red Sox in 2016, where he secured another World Series ring in 2018.
Roose made the decision to step away from baseball to prioritize spending more time with his family. Although his days in the big leagues are behind him, he remains actively involved in coaching, guiding his daughter’s Tee Ball team and his son’s Coach Pitch squad. It was during this transitional period that Roose discovered D1 Training while exploring potential business opportunities. The franchise immediately caught his attention due to its mission, which resonated deeply with his personal values. D1’s commitment to community engagement and its focus on empowering youth athletes to achieve their aspirations aligned perfectly with Roose’s own beliefs and aspirations.
“I chose to establish a new D1 Training facility in Gulf Breeze because of its vibrant, family-oriented community, robust military connections, and passionate sports culture,” Roose explained. “What truly resonates with me about D1 is the opportunity it provides to young athletes. It’s incredibly fulfilling to offer them a supportive environment where they can enhance their skills, strive for excellence, and ultimately achieve their athletic aspirations.”
D1 Training offers four age-based programs including Rookie (ages 7-11), Developmental (ages 12-14), Prep (ages 15-18) and D1 Adult. Each fitness program is based on the five athletic-based tenets: dynamic warm-up, performance, strength program, core and conditioning, and cool down. Outside of group workouts, D1 Training offers one-on-one training with world-class coaches. The goal is simple: to continue to train athletes who are dedicated to their sport or their fitness goals, regardless of age or athletic background.
“Mike is the ideal candidate to bring the D1 Training experience to Gulf Breeze,” said the brand’s Chief Operating Officer, Dan Murphy. “We’re thrilled to welcome them to the D1 family and are confident in their ability to show the Gulf Breeze area what they’ve been missing out on. D1 is a one-of-a-kind fitness experience that’s built around the individual and meant to help people meet their appropriate edge. Our strong network of franchisees embodies our core values to bring the D1 Training vision to life, and we know Mike will do just that in Gulf Breeze and its surrounding communities.”
Strategically expanding across the nation through franchising, D1 Training has more than 100 performance centers open with over 100 additional locations in various stages of development. The brand is currently seeking qualified and active community members to expand its footprint and help more people meet their fitness goals.
For more information on D1 Training Gulf Breeze, please visit https://www.d1training.com/gulf-breeze/ or 850-641-1172.
For more information on D1 Training and franchise opportunities, please visit and https://www.d1franchise.com, call (615)-465-0385 or email Julie.bauer@d1training.com.
About D1 Training
Founded in 2001 by former NFL player Will Bartholomew, and based in Nashville, D1 Training began franchising in 2017. The brand has grown to over 100 locations currently open, with over 100 additional locations in various stages of development. The brand was recently ranked in Entrepreneur Magazine’s Franchise 500, was named a Top 30 Gym in America by Men’s Health Magazine, and also made an appearance on The Inc. 5000 which ranks the fastest growing private companies in the nation. D1 Training has been endorsed by the NFL Players Association as an approved training facility and is a preferred partner of the National Academy of Sports Medicine. D1 Training is actively seeking qualified, community-minded franchisees with a passion for the fitness industry to continue its growth through single and multi-unit franchise deals. For more information on D1 Training and franchise opportunities, please visit https://www.d1franchise.com/.
