Pensacola natives, James, Rita, and Kyle Lay are thrilled to announce they are bringing the innovative fitness brand HOTWORX to the East Hill Community. The entire Pensacola community will benefit from the unique three-dimensional fitness program offered in the HOTWORX studio.
By combining 1) heat 2) infrared energy and 3) exercise inside its patented infrared saunas, HOTWORX offers members many physical and mental benefits — stress reduction, mental clarity, muscle recovery, cellulite reduction, detoxification, lowered blood pressure, pain relief, improved circulation, just to name a few.
HOTWORX is set to revolutionize the local fitness scene by providing members with an unparalleled workout experience. This state-of-the-art studio features a variety of virtually guided, 30-minute Isometric and 15-minute High-Intensity Interval Training (HIIT) sessions, all conducted within their signature infrared saunas. The infrared heat not only intensifies the workout but also enhances calorie burn, detoxification, and overall wellness.
“We are excited to bring the HOTWORX experience to the East Hill community,” said Rita Lay, Studio Owner. “Our mission is to help our members achieve their fitness goals more efficiently and effectively in a welcoming and motivating environment. The combination of heat, infrared energy, and innovative workout programs truly sets HOTWORX apart from other fitness options in the area.”
The studio will be located at 3439-C N 12th Ave in ‘The Shops of East Hill’ complex where members will have 24/7 access, allowing members to work out on their own schedule. This is a great location for residents on the east side of Pensacola. While it will not be officially open for workout sessions until later in the year, special Founding Member Rates will be launched beginning Friday, August 23. Whether you’re looking to tone up, lose weight, or simply improve your overall health, HOTWORX has a program to help you achieve your goals. There is even a rewards program that pays you for burning calories!
Come see the space and learn more about memberships on Friday, the 23rd, but in the meantime scan the QR code to join the wait list to receive updates. You can also follow them on FaceBook and Instgram. The first 200 members to join on Friday will receive a free location T-shirt and be entered into a drawing to win a One Year Membership.
The Lays also own HOTWORX Pensacola Northwest located at 1449 W Nine Mile Rd, Suite 2 near the intersection of Stefanie Rd.
About HOTWORX: HOTWORX is a virtually instructed exercise program created for users to experience the many benefits of infrared heat absorption while completing a 30-minute Isometric workout or a 15-minute HIIT session. As the infrared heat penetrates your body causing you to sweat, the isometric postures further accelerate detoxification by physically removing toxins from your organs through muscle contraction. The result is an increase in energy, a faster recovery, and a feeling of relaxation and overall wellness.
Contact Information:
HOTWORX Pensacola East Hill
3439-C N 12th Ave
Pensacola, FL 32503
850-285-9519
www.hotworx.net/studio/pensacola-fl-east-hill

























