Home Business Pensacola Native, Sarah Zurell, is making history in Hollywood, CA

Pensacola Native, Sarah Zurell, is making history in Hollywood, CA

Sarah Zurell, a young businesswoman originally from Pensacola, FL, has recently made history by becoming the youngest female Chair in the 103-year history of the Hollywood Chamber of Commerce in California. She has also previously held the titles of former Miss Escambia County USA and Pensacola Little Theater Best Young Actress. Currently, Zurell is the Chief Marketing Officer for CELS Brands, which includes Chinese Laundry, CL By Laundry, Dirty Laundry, and 42 Gold.

Advertisement

On Wednesday, April 17th, 2024, the Hollywood Chamber of Commerce marked a significant milestone in its legacy with the induction of Sarah Zurell, Chief Marketing Officer for CELS Brands, as the youngest female Chair in the Chamber’s 103-year history. CELS Brands encompasses footwear giants Chinese Laundry, CL By Laundry, Dirty Laundry, and 42 Gold. The momentous occasion took place at the Chamber’s annual Board Installation Gala at the Universal Sheraton in Universal City, California.

Sworn in by Honorable Kathryn Barger, Los Angeles County Supervisor, the ceremony inaugurated a new era of leadership with Zurell and 43 other esteemed members joining the Board of Directors, including leaders from heavyweights such as Netflix and Amazon, to iconic Los Angeles hallmarks like The Musso & Franks Grill and Pantages Theatre.

Zurell’s induction as the youngest female Chair of the Hollywood Chamber of Commerce is a groundbreaking moment not just for the Chamber, but for the intersection of business, fashion, and the local community. Her role at CELS Brands positions her as a trailblazer, bringing a unique blend of fashion expertise and data-driven strategy to the table. This appointment marks a significant shift in how Hollywood engages with the local business community, recognizing the importance of fashion and consumer trends in shaping the industry’s future.

Zurell is eager to step into her new role with the same finesse as a fresh pair of Chinese Laundry heels, providing a trend-forward perspective and strategic vision to the Board as it enters this exciting new age, setting a precedent for the next generation of leaders in both Hollywood and the fashion industry.

About Sarah Zurell

Sarah Zurell is a renowned entrepreneur-turned-fashion executive with a decorated track record of driving results across Retail, E-commerce, and Tech. In her current role as Chief Marketing Officer for CELS Brands, an LA-based women’s footwear company established in 1971, Sarah leads cross-functional teams in marketing, merchandise, design, product development, and strategic partnerships with an approach that is both data-driven and focused on talent development.

Her prior ventures include being Head of Content for Google Ventures’ Strut where she worked directly with the CTO to categorize 7,000 brands and help transform 45% of downloads into daily users (compared to the industry average of 14%), which was later adopted by Amazon and Shopbop. Sarah later co-founded two successful start-ups: Eternal Fleur, where she expanded operations and forged pivotal strategic partnerships, and Pavemint, where she oversaw fundraising, marketing, and product strategy as Chief Brand Officer and launched a peer-to-peer mobile app.

Beyond her work as an executive, Sarah is a dynamic community advocate who presently leads the Board of Directors of the Hollywood Chamber of Commerce as Chair, which is arguably Southern California’s most globally recognized destination. Through her work with both local government and other non-profits, she is dedicated to creating a diverse and thriving environment for all of Hollywood’s businesses- large and small.

Originally from Pensacola, Florida, Sarah proudly carries the titles of former Miss Escambia County USA and Pensacola Little Theater Best Young Actress. Having made Los Angeles her home for the past 15 years, Sarah is now a devoted Hollywood resident. Beyond her professional and philanthropic pursuits, Sarah has a deep passion for travel, fitness, and her furry best friend Bowie.

About CELS Brands:

CELS Brands has had its feet in the shoe industry for over fifty years. Since 1971, CELS Brands has remained dedicated to creating trendsetting shoes for people from every walk of life, and has watched their family company grow from a small manufacturer to a globally-recognized fashion house. Eventually, CELS Brands expanded into the three unique brands of the Laundry Club: Chinese Laundry, CL By Laundry, and Dirty Laundry, as well as their fourth luxury-footwear brand, 42 Gold. It’s been their pleasure to keep you well-heeled through every step of your evolution.

About the Hollywood Chamber of Commerce:

Since 1921, the Hollywood Chamber of Commerce exists to promote and enhance the business, cultural, and civic well-being of Hollywood. With some 700 members representing over 148,000 employees, the Chamber is the largest business organization in Hollywood. It serves as a place for diverse members to foster and implement big ideas that help drive commerce and improve the community of Hollywood. The Hollywood Chamber is the proud steward of two global icons: the Hollywood Walk of Fame and the Hollywood Sign. Steve Nissen is the President and CEO, and Sarah Zurell is the Incoming Chair of the Board. To make a difference, connect with us at hollywoodchamber.net.