Home Business Pensacola branding firm to award $150,000 brand makeover to area non-profit

Pensacola branding firm to award $150,000 brand makeover to area non-profit

Pensacola-based branding firm idgroup is calling for area non-profits to submit their entry for the firm’s sixth annual “Brand on Us,” a rebranding initiative that provides more than $150,000 in branding and marketing services.


This year, the process has a new twist, according to idgroup. Applicants can present their case for either a complete brand makeover or a “High Impact Campaign” to support a specific brand development initiative.

“Through the years, we’ve realized that not every organization that has applied for Brand on Us needed a new logo or new website, so this year we’re offering a couple of options and will look at what will best serve the needs of the 2018 winner,” said Lindsey Braxton Shook, Director of Operations at idgroup. “If it makes sense to create a more targeted campaign rather than doing a complete rebrand, we’ll take that into consideration.”

Autism Pensacola was the recipient of the 2016 Brand on Us initiative. (idgroup/Special to The Pulse)

Community partners from all areas of branding and marketing join forces with idgroup for the initiative, designed to give a deserving non-profit a comprehensive brand makeover or a boost for promoting their brand. During a seven-month engagement process, the selected organization will receive over $150,000 in idgroup and partner services. Since its inception in 2013, Brand on Us has impacted area non-profits to the tune more than $650,000.

Past winners of the Brand on Us initiative include Pensacola Humane Society, Chain Reaction, Pensacola Sports, Autism Pensacola, and Martha’s Vineyard: The Family House.

Martha’s Vineyard was the recipient of the 2017 Brand on Us initiative. (idgroup/Special to The Pulse)

Susan Byram, President and CEO of 2016 recipient Autism Pensacola, says the Brand on Us process elevated their presence within the community. “We are now empowered to share with our audiences in a clearer, more professional manner. We’ve seen a significant increase in contacts from the community across all platforms—website, social media and phone calls.”

The application and qualifying requirements for Brand on Us can be found online at www.BrandOnUs.com. The call for entries ends October 26th.