Home Business Covenant Hospice rebrands as Covenant Care

Covenant Hospice rebrands as Covenant Care

In a move that reflects the organization’s continuing evolution, Covenant Hospice announced today a new name — Covenant Care — and a broader mission.


The new name and logo were unveiled this morning at Covenant’s Pensacola headquarters. The move coincides with Covenant’s announcement that it will expand services into new areas and offer more care choices beyond traditional hospice services. With the addition of new, innovative programs and services comes the public launch of Covenant Care, which will encompass a suite of complementary care options that include hospice, palliative, home care, Alzheimer’s services, and specialized programs for children and families.

Despite the organization’s growth, however, end-of-life care will continue to be its core focus. “Hospice remains the fabric from which we’ve been woven,” said Jeff Mislevy, Covenant’s president and chief executive officer.

“Ultimately our focus is on helping more patients achieve greater quality of life, to extend our expertise in compassionate care beyond hospice services alone and allow patients access to Covenant’s unparalleled team of caregivers sooner than before,” said Mislevy.

Covenant Care CEO Jeff Mislevy (Derek Cosson/The Pulse)
Covenant Care CEO Jeff Mislevy (Derek Cosson/The Pulse)

Mislevy and board chairman Bill Greenhut made remarks at the unveiling event. City Administrator Eric Olson presented a proclamation on behalf of Pensacola mayor Ashton Hayward, who was attending Governor Rick Scott’s State of the State address in Tallahassee.

The organization’s new identity, developed by Pensacola-based Emagination Unlimited, centers around a promise knot — which officials say “perfectly represents the continuum of services we offer and the interconnectivity of our team, community health care providers, and our patients and families.”

Covenant’s new marquee sign at its North 12th Avenue headquarters in Pensacola is topped with a stainless steel promise knot, sculpted by local artist Ben Bogan, which officials say measures five feet by five feet and weighs in at 450 pounds. With 800 fiberoptic lights incorporated, it’s as much a piece of art as it is a sign.

To mark its new brand, Covenant Care unveiled a new marquee sign at its Pensacola headquarters. (Derek Cosson/The Pulse)
To mark its new brand, Covenant Care unveiled a new marquee sign at its Pensacola headquarters. (Derek Cosson/The Pulse)

Mislevy hopes that the organization’s new services and rebrand will help “address some of the stigma” surrounding hospice and end-of-life care.

“As we make this landmark transition from Covenant Hospice to Covenant Care, and as we refresh our brand with a new logo, our promise — our covenant — remains the same. And that promise is to always seek out opportunities to improve access to high-quality care for anyone in need,” stated Mislevy. “As a not-for-profit, we possess the unique ability to re-invest in our community and along with our strategic partners, to fill gaps in healthcare and community resources, whatever those might be. As Covenant Care, we will have the opportunity to build on our exceptional legacy as a hospice provider, to expand our promise beyond end-of-life care and explore more diverse services along the continuum of care.”

Everything you know about Covenant Hospice is now even better with Covenant Care. We promise.#ChooseCovenant

Posted by Covenant Care on Tuesday, January 12, 2016

Covenant Care currently serves more than 6,000 patients and their families each year throughout a 50-county area in Northwest Florida and South Alabama, but Mizlevy says that could change. “As our reputation grows, as our menu of services grows, the want from other communities for our services will continue to grow.”

Covenant is dedicated to providing comprehensive, compassionate services to patients and their loved ones as they face the challenges of a serious illness. In addition to the traditional medical care delivered to patients, special programs such as spiritual care, children’s support, volunteer services and bereavement care extend to the entire family and community at large. For more information about Covenant Care, call 1.855.CARE.365 or visit www.choosecovenant.org.